Originally published on The Amp, Giant Noise's LinkedIn newsletter. Event details are as originally published.
Welcome back. Issue 7 of The Amp is here, and we've packed it with client news, must-attend events, and industry moments worth your time.
The Work
Giant Noise is thrilled to welcome these food and beverage brands to our client roster. Here’s a peek at three of our new clients:
If you’ve not tried sotol, an herbaceous spirit distilled from desert spoon, a ubiquitous West Texas succulent, then Tall Texan Distilling may be a good place to start. Produced in the same manner as mezcal, Tall Texan comes in two expressions: Cedro, which has a mineral taste with notes of toasted pecan and green apple, and Leio, a higher-proof, earthy sip.
Speaking of drinks, Lady Bird Soda is on its way to becoming a Texas classic. With both low-sugar sodas and wonderfully original mixers — Key Lime Ginger Beer, anyone? — the brand is worth serious consideration when stocking your home bar or ordering next time you’re at a favorite restaurant.
They’re baaaack!
Ending things on a sweet note: Lammes Candies is back under new management after a brief closure. Founded in 1885 on Congress Avenue in Austin, Texas, and family-owned for five generations, Lammes is best known for its Texas Chewie Pecan Praline, made from the same recipe since 1892, and classic Sherbet Mints. The company ships nationwide via lammes.com — just in time for the holidays. Follow along on Instagram at @lammes1885.
Industry Notes
These days, it’s impossible to turn on your favorite TV show without hearing a good, old-fashioned jingle. Maybe it’s the rise of AI or the power of nostalgia, but after years of being perceived as too cringe for younger audiences, human-made, brand-specific songwriting is coming back in a big way.
The resurgence is most visible in the packaged goods and quick-service restaurant categories, which lend themselves to catchy, lighthearted ad spots. There’s a genre for every brand — from Lizzo playing a baby back-ribbed shaped flute for Chili's to Bon Iver crooning about Meatloaf Dippers for a regional Minnesotan restaurant. The commercial gags that go with the tunes are goofy but fun: a cat-holding, luchador mask-wearing Danny McBride grooves to Jon Lindsay and Benji Hughes as he hawks his Del Gato tequila at a pool party, and a spry Colonel Sanders breakdances to “Finger Lickin’ Machine,” an original track released by KFC. Our favorite? Wendy’s “Songs to Listen to in a Wendy’s Parking Lot” album, executive produced and written by Matt Squire (known for his work with Panic! at the Disco and All Time Low) and featuring real vocalists from popular scene bands.
The Dossier
Events, openings, launches, and happenings worth putting on your radar. Mark your calendars accordingly. From one of our favorite fall food festivals to an iconic interior design marketplace in Round Top, here's what's on our radar — and yours.
Oct. 1-31, Spookeasy at Omni PGA Frisco Resort & Spa, Frisco: All October long, Lounge by Topgolf in the PGA District will transform into an immersive Halloween experience where candlelight flickers, spirits flow, and every detail sets the scene. Enjoy themed cocktails, indulgent bites, eerie décor, and a spellbinding atmosphere that turns Halloween all the way up. Whether you’re stopping in for a festive drink or settling in for the evening, Spookeasy is the perfect place to celebrate the season all month long. For more information, click here.
Hot Luck Photo credit: Alison Aaron
Oct. 16-17, Hot Luck, Austin: Hot Luck is a food and live music gathering in Austin, Texas, inspired by friendly tailgates, family reunions, get-togethers, and potlucks of our past and present. It is a fun, chef-driven celebration of fire, food, music, and camaraderie. It's an a la carte, eat-with-your-fingers picnic and party experience that highlights open-pit feats of culinary know-how and music in your ears, thoughtfully curated like the food on your plate. Come hungry and thirsty, and bring your dancin’ boots. In 2026, Hot Luck joined People Inc.’s growing portfolio of live food and culture events. The original co-founders, including James Beard Award winner Aaron Franklin and Guerilla Suit principal James Moody, are still involved in the festival. For tickets and more information, please visit hotluckfest.com, and follow along @hotluckfest on social media.
Marburger Farm
Oct. 27–31, Marburger Farm, Round Top: Just an hour from Austin, Marburger Farm has long been the place where interior designers, cultural tastemakers, and the occasional celebrity go treasure hunting. Visitors sift through a curated mix of furniture, art, lighting, décor, vintage clothing, jewelry, and collectibles from 200+ dealers, ranging from internationally recognized names to longtime Marburger favorites. Tickets are now on sale for the Fall Show., and this season marks a milestone: the farm’s first newly built permanent structure since it opened in 1997. It’s called Gage Hall, named after Ed Gage, Marburger’s beloved founder and a lifelong treasure hunter who still has his booth there today.
Foo Foo Fest
Oct. 29-Nov. 9: 13th edition of Foo Foo Fest in Pensacola, Florida: Returning for its 13th year, Foo Foo Fest brings 12 days of culture, offering everything from late-night sets to symphonic swells. Celebrating artists from near and far, Foo Foo Fest consists of 12 days of unforgettable arts and culture in Pensacola, where there are only two things you need to do: Plan nothing and discover everything. More information on Foo Foo Fest can be found here.
Flaco Jiménez Ofrenda at Omni La Mansión del Rio
Through Nov. 3: Flaco Jiménez Ofrenda and Dos Calaveras Pop-Up at Omni La Mansión del Rio: In honor of Día de Muertos, Omni La Mansión del Rio will unveil a special ofrenda honoring late San Antonio music icon Flaco Jiménez and welcome back their beloved Dos Calaveras Pop-Up Bar at El Colegio. More information about upcoming happenings at Omni La Mansión del Rio can be found here.
What We're Loving
Not every recommendation comes with a contract. Things We Love is our unfiltered edit. Campaigns that made us jealous, Substacks we keep forwarding, products we can't stop talking about, and events worth clearing your calendar for. Curated each month by Vice President of Partnerships Kristie Ramirez.
We couldn’t be more pleased that analog is back — quite frankly, for us, it never went away. Here’s our list of shops where you can put your phone down and get your read on.
Austin: TOMO mags is meeting us at the moment. Giant Noise colleagues can’t get enough of not only perusing the best magazine selection in Austin, but also The News Reading Club, an in-person monthly meet-up where one news-y subject is discussed to give guests a 360-view of a timely topic.
Dallas: Bird’s Bookstore, with its residential feel, hits all the right notes when it comes to third-place vibes. A Dutch door — its top open when the weather is mild — welcomes you into the dark wood interior with vintage seating. A thoughtful selection of books, hard-to-find lifestyle magazines, and giftable items makes the space exceptionally browsable. The tiny counter service cafe offering coffee drinks and pastries in the back is a big plus.
San Antonio: The Twig Book Shop, located at The Pearl, has been around as a brand since 1972, a long time in indie bookstore years. A great selection of books about Texas history — plus its work with local schools for book fairs, author visits, and book clubs — makes this a South Texas community favorite.
See you in Issue 8. Until then, follow us on Instagram and LinkedIn, forward this to someone who needs to know about Giant Noise, and if you're ready to work together, reach out at newbiz@giantnoise.com (mailto:newbiz@giantnoise.com).