ATX TV Festival

ATX TV FESTIVAL

CAMPAIGN

ATX TV Festival Digital Campaign

SERVICES

Strategy
Paid Media
Creative
Graphic Design
Copywriting

OVERVIEW

ATX TV Festival is a unique experience in the heart of Austin, Texas, that brings TV fans together with the people who make their favorite shows a reality. Giant Noise deployed a thoughtful paid media plan to raise awareness of and create substantial buzz around the festival, driving attendance and engagement in Austin and key Texas markets.

STRATEGIC APPROACH

Execute a full-funnel Meta campaign across three phases (awareness, consideration, and conversion)
Position ATX TV Festival as the must-attend kickoff to summer for TV lovers
Prove strong cost efficiency and market penetration by exceeding CPM and Reach benchmarks
Drive engagement through dynamic video content and strong carousel storytelling
Create visual materials tapping into pop culture themes or insider TV references