Florida’s Sports Coast
FLORIDA’S SPORTS COAST
Florida’s Sports Coast
SERVICES
Public Relations
ABOUT
Since May 2022, Giant Noise has represented Florida’s Sports Coast (Pasco County, Florida), promoting it as a premier sports tourism destination by showcasing its world-class athletic facilities and natural beauty. Giant Noise leveraged a mix of compelling storytelling techniques to demonstrate what makes Pasco County one of the top sports tourism locales in the U.S.
STRATEGIC APPROACH
Work with local, regional, national, and international media to communicate the latest sports tourism happenings and events on Florida’s Sports Coast
Secure and coordinate in-market media hosts + FAM trips, as applicable
Craft crisis communication and strategy surrounding naturally occurring events (i.e. hurricanes)
Draft all press materials on behalf of Pasco County
Collaborate with Florida’s Sports Coast sports tourism partners on media-facing materials and strategy
PUBLIC RELATIONS
FLORIDA’S SPORTS COAST
Results
2022 - 2025
1,357
Placements Secured
$713M
Estimated Media Value
64.6B
Media Impressions
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