Michael Hsu Office of Architecture

MICHAEL HSU OFFICE OF ARCHITECTURE

Michael Hsu Office of Architecture

SERVICES

Public Relations

ABOUT

Michael Hsu Office of Architecture (MHOA) is a design practice defined by hospitality and the art of placemaking – bringing the same warmth and intentionality to restaurants, residences, and everything in between. Giant Noise partners with MHOA to craft messaging that honors the distinctiveness of each project, whether a workplace, a dining destination or a private home. Through a tailored, story-first approach, we secure national press coverage that reflects the depth of the practice's vision, the rigor of their craft, and the lasting impression their spaces leave on the people who inhabit them.

STRATEGIC APPROACH

  • As the studio's presence grew, so did its media story. We secured coverage spanning national press, premium design publications, local magazines and podcasts – building a media landscape as layered as their work.

  • Secure global hospitality features, regularly coordinating stories with Monocle and Hospitality Design editors.

  • Showcase Michael Hsu’s vision and thought leadership through profiles in Architectural Digest and Austin Home.

  • Facilitate coverage around the firm’s intimate design solutions (Sway Aspen's Thai-inspired architecture).

  • Showcase adaptive reuse projects (M-K-T, Montrose Collective, Uptown Sports Club).

  • Feature community impact initiatives (Design for All Partnership).


MICHAEL HSU OFFICE OF ARCHITECTURE

PUBLIC RELATIONS

Results

2021 - 2025

4.34B

Media Impressions in 2025

139

Stories Secured

$45.3M

Estimated Media Value

8.01B

All-Time Media Impressions

Featured in:

Museum of the Future

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