Visit Phoenix

TOURISM

VISIT PHOENIX

Transform Phoenix’s creative identity and drive measurable performance across leisure travel markets.

SERVICES

Strategy
Creative
Graphic Design
Photography
Directing
Copywriting

OVERVIEW

Visit Phoenix confronts preconceptions head-on through bold, irreverent creative that tackles the misconceptions directly: the heat, the desert and the retirement stereotypes.

STRATEGIC APPROACH

We position Phoenix as a destination for visionaries, makers, and doers, showcasing locally owned businesses and diverse cultural experiences that appeal to affluent travelers seeking luxury with edge.

The tone is unapologetically Phoenix: confident, provocative, and magnetic. We’re not asking people to visit, we’re challenging them to prove their assumptions wrong and discover the misunderstood desert city they can’t find anywhere else.

VISIT PHOENIX

Research & Immersion

An immersive Phoenix research trip and comprehensive stakeholder interviews across all departments informed our strategy to position Phoenix as a must-visit destination for luxury travelers and the premier meetings destination in America’s 5th largest city.