A building is a story before it's an address. We've spent 20 years building real estate and design brands in Texas and beyond. We help developers, placemaking projects and architecture and design firms tell that story, from groundbreaking through lease-up, with earned media, community and stakeholder engagement, paid media, influencer marketing, events and creative.
When should a developer start marketing a new project?
Well before the first lease or sale. The groundbreaking is the first chance to tell the story, and every milestone after it, from topping out to grand opening, is another. We plan milestone campaigns that build awareness and community support through construction, so demand is already in place when the project is ready for tenants, residents or visitors.
Do you do PR for architecture and design firms?
Yes. For Michael Hsu Office of Architecture, we have secured 139 stories since 2021, spanning national press, premium design publications, local magazines and podcasts, including profiles in Architectural Digest and Austin Home and hospitality features coordinated with Monocle and Hospitality Design editors. The firm's all-time coverage has reached 8.01 billion media impressions.
How do you get design media to cover a building or project?
We lead with the story, not the square footage. Editors want the idea behind a space, the people who made it and the way it changes a neighborhood. For Michael Hsu Office of Architecture, we pitch adaptive reuse projects like M-K-T, Montrose Collective and Uptown Sports Club alongside residential and hospitality work, matching each project to the outlets that cover it.
Do you handle community and stakeholder engagement for development projects?
Yes. Mixed-use and public-private projects depend on neighbors, civic leaders and partners as much as tenants. We plan stakeholder communications, community events and media outreach that explain what a project brings to a place, and we coordinate messaging across developers, public partners and design teams so everyone tells the same story.
Can you market a multifamily lease-up or mixed-use project?
Yes. Lease-up and placemaking campaigns combine paid media, social, influencer marketing and events to bring prospective residents, tenants and visitors to the property. We build the brand and creative, run targeted paid campaigns, and use openings and programming to give people a reason to visit before they commit.
Do you work with commercial real estate brokers and trade media?
Yes. Broker and commercial real estate trade media matter for leasing and investor audiences, so we pair consumer-facing storytelling with trade outreach on deals, milestones and leadership. We tailor the angle to each audience: design and lifestyle outlets get the place, and trade outlets get the business case.
Related work
Michael Hsu Office of Architecture: Architecture and design PR since 2021: 139 stories secured, 8.01B all-time media impressions
About Giant Noise. Giant Noise is an independent, integrated marketing agency with offices in Austin, San Antonio, Dallas and Houston. Founded in 2006, we're celebrating 20 years in 2026. We're certified as a WBE, SBE and HUB.
Let's talk about your project or firm. Contact Jennifer Sinski, EVP, New Business, at newbiz@giantnoise.com or (512) 382-9017, or get in touch here.